Our Lady of Sion Convent, Ken Stepnell

Population 13335

Situated by the Thomson River near the Latrobe River junction, Sale grew on the back of the gold rush and became Gippsland's first city in 1950. Although largely considered an industrial town, with the nearby Bass Strait oilfields providing a large part of the town's economy, Sale has a lot more to offer. The Port of Sale is being redeveloped and there are many good cafes and restaurants, and a number of fine-art galleries and craft outlets. The lakes near Sale are home to the unique Australian black swan – the bird that has become a symbol for the town.

Visitor Information

Wellington Visitors Information Centre, 8 Princes Hwy; (03) 5144 1108 or 1800 677 520

Nearby national parks

  • Mitchell River National Park

    Stunning river scenery, thickets of temperate rainforest, idyllic fern gullies and tracts of rugged countryside are the background to a wide...more

  • The Lakes National Park

    The Lakes National Park in Gippsland is a birdwatcher’s paradise, a tranquil retreat edged by the blue waters of Victoria and Reeve...more

  • Yarra Ranges National Park

    Lofty mountain ash bathed in mist, rare and endangered plants and animals, snow in winter and pristine pockets of bushland make Yarra Ranges...more

Nearby towns

  • Maffra

    Maffra, settled in the 1840s, has the charm and old-style hospitality of another era. Named after Maffra in Portugal because many of the...more

  • Traralgon

    Traralgon is one of the Latrobe Valley's largest towns; a commerical hub located on the main Gippsland rail and road routes. Primarily a...more

  • Walhalla

    This tiny goldmining town is tucked away in dense mountain country in Gippsland – in a steep, narrow valley with sides so sheer that...more

In Town

Gippsland Arts Gallery The gallery promotes the work of artists and craftspeople in central Gippsland. Works range from traditional landscapes to visual statements on environmental and cultural issues, and may be in any medium from painting and photography to film and video. Foster St; (03) 5142 3372.

Lake Guthridge Parklands This major recreational area within Sale comprises the Lake Guthridge and Lake Guyatt precincts, the Sale Botanic Gardens and the Regional Aquatic Complex. The precinct showcases over 35 ha of historically significant botanic gardens, walking trails, Indigenous artworks and a contemporary fauna park. It also provides sensory gardens, abundant seating, an adventure playground for children and tennis courts. Foster St.

Historical Museum: local history memorabilia; Foster St.

Ramahyuck Aboriginal Corporation: offers local arts and crafts and is part of the Bataluk Cultural Trail, which takes in sites of Aboriginal significance in the region; Foster St.

Historical buildings: include Our Lady of Sion Convent in York St; Magistrates Court and Supreme Court, Foster St; St Paul's Anglican Cathedral featuring fine stained-glass windows, Cunninghame St; St Mary's Cathedral, Foster St. Bicentennial clock tower in the mall utilises the original bluestone base, ironwork and clock mechanisms; Raymond St.

RAAF base: home of the famous Roulettes aerobatic team; Raglan St.

Sale Common and State Game Refuge: protected wetland area with a boardwalk; south-east edge of town.

Textile art: Sale is the home of internationally recognised textile artist Annemieke Mein. Her work is on permanent display in the foyer of the Port of Sale Civic Centre, ESSO BHP Billiton Wellington Entertainment Centre and St Mary's Cathedral; Foster St.


Holey Plains State Park The open eucalypt forests in this park are home to abundant wildlife, while swamps provide a habitat for many frog species. There is a good swimming lake, and a series of fascinating fossils can be seen nearby in a limestone quarry wall. Bushwalking, picnicking and camping are all popular activities, particularly around Harriers Swamp. Access from Princes Hwy; 14 km SW.

Fishing: good fishing for trout in the Avon River near Marlay Pt and also in the Macalister, Thomson and Latrobe rivers, especially at Swing Bridge; 5 km S.

Marlay Pt: on the shores of Lake Wellington with boat-launching facilities provided. The yacht club here sponsors an overnight yacht race to Paynesville each Mar; 25 km E.

Seaspray: a popular holiday spot on Ninety Mile Beach; offers excellent surfing and fishing; 32 km S.

Golden and Paradise beaches: 2 more townships on Ninety Mile Beach with great surfing and fishing; 35 km SE.

Loch Sport: set on Gippsland Lakes and popular for camping and fishing; 65 km SE. For details on Gippsland Lakes see Lakes Entrance and Paynesville.

Howitt Bike Trail: 13-day round trip beginning and ending in Sale; details from visitor centre.

Bataluk Cultural Trail: takes in sites of Indigenous significance from Sale to Cann River; brochure from visitor centre.

Fishing spots near town

Lake Victoria 51 km

This lake joins Lake King at the popular boating and fishing town Paynesville, opposite Raymond Island. The piers on both sides of McMillan Strait here are popular with anglers, especially lure fishers who have found the... Find out more

Mitchell River 59 km

The estuary section of the Mitchell River begins at the rock barrier, about 5 km upstream from Bairnsdale. Bream are caught all the way through to where the silt jetties enter Lake King. The jetties look like two long... Find out more

Nicholson River 66 km

The Nicholson is the shortest of the three waterways in the Bairnsdale area and is more affected by thawing snow than rainfall. The stretch near the railway bridge can be productive. A scenic waterway, it has limited... Find out more

Port Albert 70 km

Port Albert in South Gippsland has become increasingly popular with anglers looking for size and variety.  The huge snapper that arrive every spring remain a major attraction, but they are just one  part of the... Find out more

Eco-friendly activities around town

Mitchell River National Park 57 km

Although only 11 900 hectares in size, this rugged national park contains some of the best forest country in Gippsland. Great for experienced rafters, kayakers and canoeists, it also has some superb bushwalks. With a... Find out more

Cafes & restaurants around town

Equus Cafe Bar

Part of the town’s main entertainment centre, with adjacent live theatre and functions room, this bright and lively cafe has a menu that would be right at home somewhere chic in Melbourne. Locals come to breakfast... Find out more

Relish at the Gallery

Part of the Gippsland Art Gallery in Sale, on the main highway, this busy cafe serves two menus – modern Australian and Thai – plus daily specials. Lunch suggestions might be an antipasto platter to share,... Find out more

Campsites around town

Holey Hill camping area 18 km

Holey Hill is only 200 m high, but that’s enough to make it the highpoint of this low-lying state park. While camping here you can stroll down the 1 km Banksia Forest Walking Track or take the Long Swamp Walking... Find out more

Harrier Swamp camping area 22 km

The short walking track around Harrier will provide a good introduction to swamp life. This low-key camping spot is at the western edge of Holey Plains State Park, and can be accessed by turning off Limestone Quarry Rd... Find out more

The Honeysuckles to Golden Beach camping areas 28 km

Numerous restful campsites are spread out among the dunes between the Honeysuckles and Golden Beach, many backed by thickets of tea-trees. Just to the west of Delray Beach you can spy the remains of the Trinculo, a ship... Find out more

Paradise Beach camping area 32 km

This oceanfront camping area does resemble paradise; nonetheless, take care when swimming in the often-rough waters of Bass Strait. Behind this beach are the internationally recognised Lake Reeve wetlands, where... Find out more

The Quarries camping area 33 km

The Freestone Creek Rd slices roughly north–south through Briagolong State Forest, and it’s off this thin thoroughfare that the majority of the forest’s campgrounds lie. The first one you reach when... Find out more

Spoon Bay camping area 35 km

Spoon Bay, off Lakeside Track, is on the gently curving western foreshore of Lake Victoria. The water is quite calm here, which makes it a good place to launch a canoe. You’ll probably spot ringtail possums and... Find out more

Dermody Camp camping area 37 km

Dermody Camp is in the north-eastern section of Avon–Mt Hendrick Scenic Reserve and offers campers flat sites next to easy swimming in the Avon River. From here you can walk westwards for 9 km along the Avon River... Find out more

Thalia Point camping areas 37 km

You can plant yourself in the bushland alongside Lake Victoria at Thalia Point, between the Spoon Bay and Thalia tracks. The catch is that you can only do so during the designated hunting seasons for duck, quail and... Find out more

Caravan parks around town

Sale Motor Village 1 km

This caravan park is alongside the highway, just 1 km west of the town centre. It is a good base for exploring the area or a convenient overnight stop. Bookings are required during peak periods and a minimum-length stay... Find out more

Stratford On The River Tourist Park 16 km

This is a good quality park with a range of accommodation, just a short 600-metre walk from the centre of the small town. There are good facilities and it is ideally located for overnight stops or longer stays. Bookings... Find out more

90 Mile Beach Holiday Retreat 39 km

This camping park on a private farming property is just a stroll away, over the sand dunes, from the fabulous Ninety Mile Beach. The owner-operated park is reached via some 5 km of unsealed access road but the journey is... Find out more

Traralgon Park Lane Holiday Park 53 km

This is a very good quality park with gleaming amenities and excellent facilities. The park is about 2 km east of town, on the highway. It is a great base to explore the Latrobe Valley and surrounding areas.... Find out more

Mitchell Gardens Holiday Park 59 km

This park is at the river end of the main street (Princes Highway), just 500 metres from the centre of town. With beautifully maintained surrounds, the park is located on the banks of the Mitchell River. Bookings are... Find out more

Lake King Waterfront Caravan Park 59 km

With absolute lake frontage, this neat park has its own jetties and boat ramp and there are waterfront van sites available. This is good value. Bookings are required in peak periods and a minimum-length stay applies to... Find out more

Rawson Caravan Park 61 km

Close to Walhalla, Thomson Dam, the forests and the mountains, this little-known park is an excellent base for exploring the local area. It has good facilities, including a bistro. Bookings are required in peak periods... Find out more

Bairnsdale Holiday Park 61 km

There are many caravan parks in Bairnsdale but this is one of the few with a large number of tourist sites. Located on the Princes Highway, it is well suited to a family holiday or just a couple of nights. Bookings are... Find out more

Hotels, motels & B&Bs around town

Minnies B&B

This country gem wouldn’t look out of place overlooking a beach, though its farmland setting is pretty hard to beat. Made of mini-orb, the stand-alone contemporary house thrills with its unique original artworks... Find out more

Quest Sale

This new accommodation complex offers 53 studios and one-, two- and three-bedroom serviced apartments that are ideal for business or leisure, for singles, couples or families. Fully serviced, all the apartments are also... Find out more

Frog Gully Cottages

Only ten minutes from Sale on a sheep and cattle property, these two self-contained contemporary cottages enjoy an elevated position overlooking tranquil wetlands that abound with wildlife – and those eponymous... Find out more

Rest areas around town

Willows rest area 24 km

1km NE of Rosedale (L) or 25km SW of Sale (R)

Large grassed area just off the highway.

Blind Joe Creek park area 27 km

21km E of Traralgon (R) or 2km W of Rosedale (L)

Just off the highway near the caravan park.

Providence Ponds rest area 28 km

17km E of Stratford (R) or 35km W of Bairnsdale (L)

Just off the highway among a few trees.

Traralgon park area 52 km

32km E of Trafalgar (L) or 7km W of Traralgon (R)

Adjacent to the highway among a few trees.

Nicholson park area 67 km

At Nicholson

Overlooking the river on the east side of town.

What's on around town

Sale Cup: Greenwattle Racecourse; Oct.

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